When in LA
Posted by Steffen Böddeker
How to give an exhibition relevance online is one of the problems I find most interesting for museums now. It is a question of making the exhibition alive outside of the museum building. There are some excellent ideas and projects out there, but on the whole this area is fertile ground for improvement and innovation.
The MAK Center in Los Angeles gives us a successful example of a simple, (presumably) low-budget website that will draw visitors to its outdoor exhibition How Many Billboards?. On view at the MAK Center’s Schindler House is only an overview, while the commissioned artworks are dispersed on billboards throughout the city. The 21 billboards are installed over a period of time, making it an exhibition that unfolds both in time and space. In this context, the website is more than an exhibition accompaniment; it is integral to the discovery of the works. The homepage is a Googlemap marking the billboard locations, updated live as the billboards are mounted. Consider it a tool for changing your usual commute.
There is an RSS feed, but better still is to follow the exhibition updates on Twitter and see the latest installation photos on Twitpic.
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